Top Reasons Why Signage Still Matters
There seems to have been a seismic shift in recent years for companies to migrate everything ‘on brand’ online. However signage for high street stores, showrooms and businesses is thriving in both the corporate and property market. Having good branding is what you stand behind day in day out, wherever that may be. Here are our top 4 reasons why physical signage still matters to your customers, and therefore by definition, you. 1. Your sign sells you If you have a physical high street presence, think of your shop sign or signage as the best way to tell the outside world about your business. Telling people who your company is, what you do, and most importantly why they need you. But the difference between a sign and a sales person is that you can leave the sign outside in the rain without worrying about it getting pneumonia. Good signage acts as the gateway to your business. It doesn’t rely on people trawling through the internet to find your kind of service,...